06 / Journal
Slow writingRoughly one piece per month
— Method1 April 2026
Why we kill the chatbot in the first meeting.
Every client arrives expecting a chatbot. We spend the first hour explaining why that is almost certainly the wrong answer.
Read essay →9 min
— Craft10 February 2026
On training data as editorial craft.
The quality of a fine-tuned model is determined before training begins, not during it. It is a curation problem.
Read essay →7 min
— Position5 January 2026
The Italian word for restraint.
Contegno. A brand that has it does not explain itself. Neither should the model trained on its voice.
Read essay →5 min